Monster Focuses On Big Event Advertising
The BCS kicks off Monster's huge brand campaign on January 1st - 3rd, 2002. The BCS marks the culmination of Monster's multi-tiered partnership with ESPN/ABC Sports, which is highlighted by a co-branded careers site on ESPN.com and numerous promotions and events, including blimp coverage of the Orange Bowl.
During the BCS, Monster will have prominent advertising spots on ABC Sports during the Nokia Sugar Bowl, Tostitos Fiesta Bowl, Capital One Florida Citrus Bowl, FedEx Orange Bowl, and the Rose Bowl.
The Monster 2002 marketing blitz then shifts into high gear for Super Bowl XXXVI, with Monster returning to the game for the fourth straight year. The 30-second spot will focus on inspirational and motivational messages for job seekers everywhere as they strive to achieve career success and to "Never Settle." Super Bowl XXXVI will air February 3, 2002 on FOX Television from the Louisiana Superdome in New Orleans. Monster will then extend its "Never Settle" campaign theme to the Olympic Winter Games.