Eight O'Clock Coffee's New Look Makes TV Debut

[caption id="attachment_4462" align="alignleft" width="98" caption=""The Today Show" debut"][/caption]

To celebrate Eight O'Clock Coffee's new look (packaging changed last month), the brand is running a Facebook costume contest.  People can upload costumes by midnight on Oct. 31. Eight winners get coffee, a tote and a T-shirt.<P>

Just this morning, the new packaging made its TV debut on "The Today Show" as one of the costumes featured outside the studios.

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