Knicks Call Boost Mobile Official Telcom

NY-Nicks

Boost Mobile will be new on the roster of team sponsors of the New York Knicks. The partnership includes a multiplatform marketing program on MSG Network for the 2010-11 season. The arrangement makes Boost Mobile the Knicks' official wireless telcom.  

Bob Stohrer, vice president, marketing at Boost, stated: "We're creating a truly integrated partnership with presence both on-air and in the arena. This is more than just signage on the court." Elements include "Boost Mobile Celebrity Row" at the Knicks home opener (Saturday) at the Garden. Boost will sponsor front-row interviews with celebrity fans hosted by Knicks reporter Jill Martin. The interviews will run in-arena on Gardenvision and MSG Network.

Boost Mobile will do a promotion dangling a seat on "Boost Mobile Celebrity Row" and perks. There will also be a Boost Mobile Knicks Groove Truck, and Boost will be involved in Knicks community programs and events in the tri-state area.

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A grassroots vector to the program has Knicks players, past and present, making in-store appearances on behalf of Boost at wireless retail outlets in New York City.

Boost will also be involved in "March to the Garden" 3-on-3-basketball tournament, "Knicks Poetry Slam" and the team's annual charity event "Knicks Bowl." Online Boost will be at NYKnicks.com.

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