By now we all know that Jerry Brown took the California governor's seat. Days before the race concluded, Laura decided to track how the state's candidates connected with voters through search and
social. She looks at both's Facebook and Twitter strategies, and concludes they both "suck at cross-channel optimization," and their search tactics can use help as well. Specific, detailed examples
abound in this long, thoughtful post.
Read the whole story at SEOmozBlog »