Taking a tip from Alcoholics Antonymous, Stoney deGeyter creates a slightly tongue-in-cheek 12-step program for marketers' online campaigns -- all serving to show the benefits of search engine
optimization. Step 1 suggests marketers admit they are powerless without SEO and that their online marketing has become unmanageable. "Step 2: Believe that a power greater than yourself is needed to
optimize your website for rankings and conversions." And so on to step 12, which says marketers should recommend SEO throughout the business community.
Read the whole story at Search Engine Watch »