The effort, via Phoenix-based Moses Anshell, includes print, radio, video on demand, and banners. Ads feature photographs of Grand Canyon National Park, Monument Valley, Sedona, and Saguaro National Park, and other travel destinations will get the spotlight. Each visual with have a one-word tag. There will also be a revamped Website, ArizonaGuide.com.
According to the AOT online applications include mobile sponsorships, an interactive map, social media and pay-per-click programs. There will also be "wallscapes" on buildings throughout Chicago and Los Angeles and creative will appear on the online boarding passes of several major airline carriers in the nation.
Print ads will appear in Audubon, Budget Travel, National Geographic Traveler, Chicago Magazine, Chicago Tribune, Los Angeles Magazine, Los Angeles Times and Southwest Spirit. Television spots will appear on channels like CNBC; CNN; ESPN; Golf Channel, History Channel; MSNBC, and the Travel Channel. "In 2009, more than 35 million people experienced Arizona as an exciting travel destination and contributed nearly $17 billion to our state's economy," said AOT director Sherry Henry in a statement.
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"In two words -- No, Gracias!"