• November 9, 2010

Mutual of Omaha has announced the 10 "aha" moments that will be featured in its 2011 nationwide TV ad campaign beginning next spring.

Voters across the country selected the featured moments during a month-long survey that relied heavily on social media.

The online survey started with an initial round of voting, which was held Oct. 1-15 and featured 75 "aha" moments selected from more than 1,000 moments recorded during this year's four-month "Aha Moment Tour." From those, 25 were chosen to move on to the final voting round, which took place Oct. 18-31.

Similar to the success of last year's tour, many of the individuals featured in the "aha" moment spots strategically used social networking sites to encourage others to vote for them. As a result, the campaign received a significant amount of its exposure via social media, with more than five million impressions on Facebook and Twitter alone.

The promotion started in Fresno, Calif., last May when the company launched its second 25-city "Aha Moment Tour." At every stop, people lined up to share their personal aha moments in an Airstream trailer that was custom designed as a mobile television studio. All of the moments recorded on the tour, including the 10 winners, can be viewed on the "aha" moment website http://www.mutualofomaha.com/aha.

The multi-line organization provides insurance, banking and financial products for individuals, businesses and groups nationwide.--Tanya Irwin