TV One Utilizes Broadway Systems

  • November 10, 2010
Broadway Systems, which provides ad management software for cable networks, signed TV One. The cable network, which is available in more than 50.4 million households and targets African Americans, went live with the system in late September. Jody Drewer, TV One executive vice president and CFO, said Broadway's software system improves inventory management and helps the network maximize its profitability.

"Broadway was able to deliver an end-to-end solution for TV One's programming, ad sales, commercial operations, and finance departments today," said John Sorensen, president of Broadway Systems. "Our software provides cable networks with a single platform from which they can access and share information, which allows them to more effectively manage their workflow between departments."

advertisement

advertisement

Next story loading loading..