Joe Camel Gets Hip, Daddy-O, In 10-City Promotion
R.J. Reynolds, of course, has always maintained that Joe Camel was targeted to adult males, and now it is extending its reach to "hipsters" in "the most famous hipster neighborhood," Joseph De Avila reports. That would be Williamsburg, Brooklyn. Oh, and nine other "cool" places around the country such as Seattle and Austin and the Haight that are part of a 10-week "Camel Break Free" promotion with a contest that asks players to guess what city the camel will be in each week.
Break Free of what? "It's about last call, a sloppy kiss goodbye and a safe saunter to a rock show in an abandoned building," says the back of a pack of Camel Blue, courtesy of the New York Daily News. Who wrote this stuff, daddy-o? Maynard G. Krebs?