Joe Camel Gets Hip, Daddy-O, In 10-City Promotion
Wall Street Journal, New York Daily News, Friday, November 12, 2010 10:59 AM
Camel cigarette marketing seems like one of those zombies in the movies that keeps reviving itself for yet another round of controversy despite all the protruding stakes in its heart. Remember the study published in the Journal of the American Medical Association in the early '90s that found that more children aged 5 and 6 could identify the humpbacked smoker than they could Mickey Mouse?
Read the whole story at Wall Street Journal, New York Daily News »
R.J. Reynolds, of course, has always maintained that Joe Camel was targeted to adult males, and now it is extending its reach to "hipsters" in "the most famous hipster neighborhood," Joseph De Avila reports. That would be Williamsburg, Brooklyn. Oh, and nine other "cool" places around the country such as Seattle and Austin and the Haight that are part of a 10-week "Camel Break Free" promotion with a contest that asks players to guess what city the camel will be in each week.
Break Free of what? "It's about last call, a sloppy kiss goodbye and a safe saunter to a rock show in an abandoned building," says the back of a pack of Camel Blue, courtesy of the New York Daily News. Who wrote this stuff, daddy-o? Maynard G. Krebs?
Recent Around the Net In Brand Marketing Articles
-
Are Facebook's 'Likes' Free Speech? May 17, 9:46 a.m.
In a court room in Virginia, Facebook's lawyers are busy arguing that the social network's “Like” ... -
The Next Martha Stewart May 17, 9:46 a.m.
Brit Morin may be the next -- or at the least a digital -- Martha Stewart. ... -
Kroger Defends Ditching Double Coupons May 17, 9:46 a.m.
Kroger's CFO said the grocery chain's double coupons in several markets was “a very expensive reward ... -
Fiat May Move HQ To U.S. May 17, 9:46 a.m.
With Fiat SpA hoping to wrap up its takeover of Chrysler LLC sometime this year, the ... -
Mozilla Delays Blocking Cookies May 17, 9:46 a.m.
Mozilla has postponed activating the third-party blocking feature on its latest browser, Firefox 22, according to ... -
Heineken Aligns Web And TV May 17, 9:46 a.m.
Heineken is looking to make more original content for online channels and more long-form digital programming. ... -
Craft Beer Grows May 16, 9:42 a.m.
Consumers have increased beer consumption, and craft beers have benefited. According to Chicago-based research firm Mintel, ... -
In Peru: Billboard Ads You Can Drink May 16, 9:42 a.m.
A Clear Channel billboard in Peru, the first to extract drinking water from air has produced ... -
Netflix Says It Won't Sell Ads May 16, 9:41 a.m.
Netflix says it won’t be selling ads for its streaming site. Netflix executive David Wells, speaking ... -
New App Lets You 'Buycott' Frankenseed Maker May 16, 9:41 a.m.
Big surprise: the Supreme Court comes down on the independent farmer. Consumer sentiment about Monsanto isn't top ...
Be the first to comment on "Joe Camel Gets Hip, Daddy-O, In 10-City Promotion "
Leave a Comment