Netflix Streams Its Way To Success
PaidContent, Friday, November 12, 2010 1:56 PM
By the end of the third quarter, the number of Netflix subscribers who had sampled streaming online video grew from 40% to 66% year-over-year. But, what does that equate to in terms of revenue? No one knows, because Netflix doesn't differentiate (at least publically) between digital and physical movie rentals. Overall, according to research firm Screen Digest, Netflix revenues for 2010 will be $2.2 billion, projects -- "roughly equal to the amount the entire U.S. retail rental business will muster for the year," paidContent notes.
Netflix's snail-mail business will account for 35% of disc-rental spending in the U.S. this year -- up from 26% in 2009 -- according to Screen Digest. Not surprisingly, spending on the entire disc-rental business is down 4.3% from 2009, to $6.2 billion. As paidContent points out, "That number has been steadily dropping since hitting its high of $8.5 billion in 2001." However, by 2014, Screen Digest is projecting that the disc rental business will actually grow to $7.4 billion. How? Again, because Netflix doesn't publicly separate its physical and digital disc businesses.
Read the whole story at PaidContent »
Netflix's snail-mail business will account for 35% of disc-rental spending in the U.S. this year -- up from 26% in 2009 -- according to Screen Digest. Not surprisingly, spending on the entire disc-rental business is down 4.3% from 2009, to $6.2 billion. As paidContent points out, "That number has been steadily dropping since hitting its high of $8.5 billion in 2001." However, by 2014, Screen Digest is projecting that the disc rental business will actually grow to $7.4 billion. How? Again, because Netflix doesn't publicly separate its physical and digital disc businesses.
Recent Around the Net In Online Marketing Articles
-
Google Glass Apps Adding Up May 17, 11:47 a.m.
In what has become a necessary step for any successful operating system, Google Glass is starting ... -
Groupon Drags Out CEO Search May 17, 11:46 a.m.
Speaking of Groupon, the deal site says it’s unlikely to name a permanent new CEO until ... -
Andrew Mason Plotting Next Company May 17, 11:44 a.m.
What’s Andrew Mason been up to since being booted from the top spot at Groupon? Well, ... -
Yahoo Kicking Tumblr's Tires May 17, 11:44 a.m.
Yahoo is reportedly considering partnering with, investing in, or buying Tumblr. “Sources said the talks were ... -
Google, NASA To Study A.I. With "Quantum Computer" May 16, 12:01 p.m.
Google and NASA are creating a laboratory to study artificial intelligence. Their focus, as The New ... -
Skift Closes $1 Seed Round May 16, noon
Skift -- the travel intelligence and news startup founded by Rafat Ali -- has closed $1.1 ... -
USA Network Vies For Social Media Control May 16, 11:59 a.m.
USA Network on Thursday is expected to debut a new Web and mobile platform that, as ... -
Microsoft, Google At Odds Over App Ads May 16, 11:58 a.m.
After Microsoft updated its own YouTube application for Windows Phone the other week, Google sent the ... -
Larry Page Explains Soft-Spokenness May 15, 10:30 a.m.
More than personal quirk or mere curiosity, Larry Page’s soft-spokenness has led some analysts to question ... -
Brightcove Bows Mobile Live-Streaming Tool May 15, 10:29 a.m.
Video distribution platform Brightcove is introducing a new module that is designed to help customers run ...
Be the first to comment on "Netflix Streams Its Way To Success"
Leave a Comment