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Twitter Takes The Newsroom

Twitter has quietly formed a number of partnerships--some legal, some informal--with top news organizations. On Election Night, for instance, the company provided a steady stream of seconds-old tweets about the midterms to The New York Times, which posted them online.

CNN's John King used his magic wall to show graphs categorizing 200,000 tweets, dating back to April. "It's as if you could just parachute into diners around the country and listen to what people were saying," CNN reporter Tom Foreman told viewers. And Twitter plans to ramp up these efforts for the 2012 campaign.

Twitter executive Chloe Sladden says there are "three major areas we discuss and explore with our journalism partners: How Twitter impacts how journalists source and shape stories. How Twitter has changed how news breaks and how audiences follow breaking stories. How papers engage their audience via Twitter." Co-founder Biz Stone says the goal is to share revenue with the news outlets.

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