How Many Clicks Get Wasted?

Search Engine Watch, Monday, November 15, 2010 1:41 PM
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What's the value of your paid search program? Jason Tabeling points to data that shows about 60% of retail sales occur in one click, so does that mean the remainder of clicks in a paid search ad get wasted? He suggests thinking about direct response beyond just orders or applications, and in a few examples and screen shots shows us how to do so.
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