How Many Clicks Get Wasted?

What's the value of your paid search program? Jason Tabeling points to data that shows about 60% of retail sales occur in one click, so does that mean the remainder of clicks in a paid search ad get wasted? He suggests thinking about direct response beyond just orders or applications, and in a few examples and screen shots shows us how to do so.
Read the whole story at Search Engine Watch »
Tags: ppc, search
Recommend