News Brief
Kashi Boxes Carry Recycling Incentive
Nov 15, 2010, 12:06 PM
Boxes of all varieties of Kashi Organic Promise biscuit cereal are now carrying codes that reward consumers for pledging to recycle them. The new program is being run through the "Points for Planet" platform of RecycleBank, a for-profit that rewards consumers for green activities.
The boxes feature a promotional call-out, "Recycle This Box to Get Rewards." Between now and June 30, 2011, the codes inside boxes can be input online at recyclebank.com/kashi to earn 15 points per box. Points are redeemable for rewards from local and national businesses/brands, including Kashi coupons.
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