Blackout Slows Traffic
According to the researchers, the weekday average over the last two months has been about 73 million PCs online, but during the power outage, even global Internet activity went down several points below average.
According to comScore, web activity began to return to near-normal levels around 6 a.m. on Friday, and some online news properties received a surge of traffic.
Reportedly, traffic to NYTimes.com, was up 13% on Sunday compared to the eight previous Sundays, and MSNBC.com and CNN.com registered 10-20% increases.
Reuters has also reported that about two-thirds of AOL members in areas hit by Thursday's blackout were unable to log onto the Internet service and that traffic to the AOL Time Warner-owned service fell 10% from normal traffic rates, to about 1.9 million simultaneous users.
Recent Online Media Daily Articles
-
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into the digital video platforms in a big way -- ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ...
Be the first to comment on "Blackout Slows Traffic"
Leave a Comment