Chevy Volt Wins 'Motor Trend' Car Of The Year
The Volt, Chevrolet's electric car has gotten the nod for 2011 Motor Trend Car of the Year. "We expected a science experiment, but this is a moon shot," Motor Trend editors wrote for the January issue.
"The Volt delivers on the promise of the vehicle concept as originally outlined by GM, combining the smooth, silent, efficient, low-emissions capability of an electric motor with the range and flexibility of an internal combustion engine. It is a fully functional, no-compromise compact automobile that offers consumers real benefits in terms of lower running costs."
The Motor Trend Car of the Year award was presented to Tom Stephens, GM vice chairman for Global Product Operations, at the General Motors wind tunnel in Warren, Mich. General Motors last received the Motor Trend Car of the Year award in 2008, for the Cadillac CTS.
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