• Bussinessweek, Tuesday, November 16, 2010 1:26 PM

Morgan Stanley analyst Mary Meeker -- who achieved fame (and infamy) during the first Internet bubble -- is now predicting that Internet advertising is on track to hit $50 billion. Oh, and mobile commerce is going to outpace traditional ecommerce. Christened "Queen of the Net" by Barron's in 1998, Bloomberg/Businessweek says Meeker and her bullishness is "back in demand." Apparently forgetting the precipitous plunge that her portfolio took at the turn of the Century, "Investors are scouring her research anew for would-be Web winners."

Indeed, "We are trying to invest in the kinds of companies she'll mention in her reports," investor Marc Andreessen tells the media source. Specifically, Andreessen's venture firm has bought stakes in Meeker-favored companies including Skype and Zynga. According to Bloomberg/Businessweek, Meeker will make her bold forecasts at the annual Web 2.0 Summit in San Francisco today.

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