Around the Net

Major League Soccer Favors Online Fantasy Game

  • Reuters, Wednesday, November 17, 2010 12:46 AM
MLS and partner Big Lead Sports are increasing marketing for the newly launched "Pro Soccer Picks," its new online fantasy game, which asks players to select winners or who will score goals in each day's matchups -- in the run-up to the MLS Cup final on November 21. Major League Baseball, ESPN and others have introduced similar simpler games in recent years.

The idea is to build a consumer affinity for the sport that will ultimately translate to a more loyal and financially supportive fan base, said Chris Schlosser, MLS director of digital strategy. There are now about 30 million fantasy sports players in the United States and Canada, according to the Fantasy Sports Trade Association, generating annual revenue of about $1 billion.

advertisement

advertisement

Read the whole story at Reuters »

Next story loading loading..