• VentureBeat, Friday, November 19, 2010 10:18 AM

"Semantic" blogging advocate Zemanta said it raised $3 million this week. Calling itself "Your Blogging Assistant," the London-based startup provides tools for bloggers like suggesting relevant content. "Zemanta competes primarily with other blog enhancers like Snap and Apture, all of whom are looking to capture a small portion of the over 60 million blogs currently in operation worldwide," according to VentureBeat.

Investors included Eden Ventures and Union Square Ventures. Zemanta has now raised $6 million. Founded in 2007, the company said it's now on track to achieve profitability without additional capital. Helping the cause are existing partnerships with top blog platform providers, including WordPress and Blogger, along with a reported 100,000 active users in October -- and over 1 million recommendations daily. In a blog post, Zemanta said it will use the money to improve its product and firm up a viable business model.

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