Mobile bankers tend to higher average balances ($64,303) versus ($48,384) for the average customer and greater net worth ($341,017) versus their online banking counterparts ($313,346) or the market average ($281,263). Nielsen identifies the largest proportion of people banking through cell phones as "mobile office workers", who are aged 35 to 54 and also the largest smartphone-owning group.
The study also concluded mobile banking drives customer loyalty, opens up banking to underserved groups or the unbanked, and provides a vehicle for offering products at the exact time people need them.