Shout Out: Radio Ad Revenue Rises 5%
More good news for the radio business: As projected, total radio ad revenues increased 5% from $4.24 billion in the third quarter of 2009 to $4.45 billion in the third quarter of this year, according to the Radio Advertising Bureau. For the first nine months of the year, total revenues are up about 6% to $12.7 billion.
The RAB attributed the third quarter of positive growth to increases across all the major categories. However, as in previous quarters, there were some pretty big disparities between categories, with national leading the way.
Local advertising revenue, long the mainstay of the radio business, increased a relatively modest 3% to $2.97 billion in the third quarter, while national jumped 10% to $700 million.
Network increased 4% to $263 million; digital revenues jumped 23% to $163 million -- meaning that Internet advertising still represents no more than 3.6% of the industry's bottom line. The Internet remains a very small part of the business, especially considering that total revenues are way down from a peak of $5.75 billion in the third quarter of 2006 (a 23% decline).
In percentage terms, the fastest-growing ad category in the third quarter was department and discount stores -- up 34% to $189 million, according to the RAB, followed by financial services, up 32% to $336 million; professional services, up 25% to $71 million; and automotive, up 19% to $366 million.
In dollar terms, the biggest category was communications and cellular, which increased 10% to $381 million in the third quarter.
Recent MediaDailyNews Articles
-
Traditional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ...
Be the first to comment on "Shout Out: Radio Ad Revenue Rises 5% "
Leave a Comment