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LeBron James Nike Ad Trumped By Parodies

Spoofs and parodies of the LeBron James "What should I do?" Nike ad have generated 5.8 million views online, according to Visible Measures, while the original ad (and direct copies) has been viewed 5.1 million times.

Emily Steele writes that those figures demonstrate how difficult it is to repair damage when consumers themselves are able to influence public perception. "This is how the people struck back," says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki.

"Controversial ads such as these are intended to generate controversy," says Visible Measures CMO Matt Cutler. "But what happens when the spoofs get more views than the originals and take over the conversation?"

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