Search Takes Backseat To Social

Search is getting some help this holiday season from social media campaigns that will provide another path to retail Web sites and conversions. Sports Authority will give away $500 gift cards to 20 randomly selected people who use Foursquare to check in at one of its stores on Black Friday, according to Christopher Heine. Participants must publish the check-in on Twitter to become eligible to win.
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Tags: search
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