- Reuters, Tuesday, November 23, 2010 10:15 AM
Alexandria Sage reports that Walmart will match the prices of its competition on the day after Thanksgiving while Amazon.com is counting on a new price-comparison app for the iPhone to highlight its
own deals. "We have our hands on every Black Friday circular we can find and we're working hard to match or beat prices," Amazon.com spokeswoman Sally Fouts told Sage.
Analysts predict that
Walmart will win offline while Amazon will seize the day on. And, because the former's price matching is available in-store only and not on Walmart.com, it won't take away from Amazon shoppers who
avoid the chaos of Black Friday.
Wal-Mart is one of a few retailers that will be open on Thanksgiving Day this year, in order to gain on rivals such as Target and Best Buy amid what
forecasters say will be only modest sales growth this year. Most Wal-Mart stores will be open around the clock on Thursday.
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