Svpply Puts Discovery In Ecommerce

Retail "discovery" site Svpply [Yes, with a "v"] Just received $550,000 in seed-round investment led by Spark Capital and Founder Collective, along with high-profile angels like Ron Conway, Foursquare co-founder Dennis Crowley and former Myspace co-President Jason Hirschhorn. (Svpply co-founder Zack Klein, who helped start College Humor and then Vimeo, also happens to be a partner at Founder Collective.) At least in principle, the site suggests products -- and clothing in particular -- that you'll based on other products that you and your friends have already expressed an interest in.

According to MediaMemo, "One reason the company gets a warm reception: It boasts Founder Collective's Zach Klein as a co-founder." Another is that "it has such obvious potential for selling-by designers, by brands, by retailers, etc." Rivals are popping up left and right, however, and include Pinterest, Wanelo, and Fancy, to name a few.
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