News Brief

Little Caesars Pizza Sells Kid Rock Album

Nov 28, 2010, 3:57 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily

Tags

Detroit-based Little Caesars Pizza is now selling Kid Rock's eighth studio album, "Born Free," for $10 at its restaurants nationwide.

"Pizza is a fun food and giving our diverse customers an opportunity to combine it with this new music release makes sense," Stuart deGeus, vice president of marketing, said in a press release. "Kid Rock's albums are chart-toppers and this offering can help drive traffic to our stores."

Kid Rock grew up in a suburb of Detroit and maintains strong ties with the area.--Tanya Irwin

Be the first to comment on "Little Caesars Pizza Sells Kid Rock Album"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives