"It might be tempting, then, to surmise that
consumers liked Jared less as he gained weight," Maureen Morrison writes, "but that's not the case." Matt Delzell, Marketing Arm's group account director at the entertainment practice, tells her the
dip is a logical outgrowth of Jared's 10-plus-year tenure as Subway spokesman.
"When awareness goes up, other scores tend to go down. The more people that know a spokesperson, there's a better chance there's something about them people don't like," says Delzell. "The marathon did bring him more recognizability and awareness, which is probably good for Subway. These drops in ratings don't have a negative impact on his overall marketing ability."
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