• Brandweek, Friday, November 26, 2010 9:15 AM

The line's newest ship, Allure of the Seas, sets sail on its maiden voyage Dec. 1 with DreamWorks and Starbucks aboard.

When passengers sail with Allure, they will see "Megamind" in 3D -- in the first movie theater of its kind on a ship -- and "How to Train Your Dragon on Ice," among other DreamWorks productions. DreamWorks CEO Jeffrey Katzenberg said the brands plan to expand the "DreamWorks experience" to other Royal Caribbean ships.

Starbucks is also touting its partnership with Royal Caribbean. After posing questions on MyStarbucksIdea.com, the coffee chain decided to give consumers what they wanted.

Read the whole story at Brandweek »