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Cinema Ad Debuts For Oprah's OWN Channel

Today, a one-minute ad debuts in movie theaters across the country, in which the voice of the Black Eyed Peas frontman, will.i.am, calls out to dreamers, believers and "tomorrow leaders." The ad will be adapted for television, both for the portfolio of channels owned by Discovery and for outside cable channels.

Darren Schillace, the channel's vice president of consumer marketing, says the ads this month are about building awareness -- and also about correcting misconceptions that the channel will feature Winfrey at all times.

Read the whole story at New York Times »

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