June 3 - 6, 2024
Svetlana Stishkova, Gillette Marketing Director, Russia said, in a statement that the player will help Gillette launch the latest addition to the Gillette Fusion family and the new series of Gillette products for sensitive skin in Russia. The first campaign includes two television commercials along with print and online advertisements and point-of-sale materials featuring Ovechkin's name and likeness.