• by Wayne Friedman , December 7, 2010

Longtime MTV advertising executive Jeff Lucas will now be the most senior advertising sales executive for MTV's music and entertainment groups: head of sales for the music and entertainment groups at MTV Networks.

Lucas has been executive vice president of entertainment sales group, which included Comedy Central, Spike and TV Land. Now Lucas will be adding oversight of the company's Music & Logo Group, which includes MTV, VH1, CMT and Logo. As part of Lucas' promotion, Sean Moran, executive vice president for MTV, VH1 and Logo 360 Brand Sales, will have an expanded role under Lucas.

Lucas will report to Rich Eigendorff, COO of MTV Networks. He will have another report to Van Toffler, president of MTV Network Music & Logo Group, and Doug Herzog, president of MTV Network Entertainment Group.

Eigendorff noted that Lucas' work at older-skewing networks, such as Comedy, Spike and TV Land, will resonate elsewhere: "His smart approach meets client needs at the corporate, planning and buying levels. We want to systematically apply that thinking across our teen and adult-focused brands," he stated.

Lucas joined MTV Networks in May 2005 as senior vice president of advertising sales and marketing for Comedy Central and moved up to executive vice president in February 2007 of the Entertainment Sales Group.

Previously, Lucas had been at USA Network and NBC. He had been president and head of sales, marketing and cross-platform initiatives for NBC Universal's cable group, including USA Network, Bravo, Sci Fi, Channel, Trio and NewsWorld International.

Before that, he was at NBC Television Network, with posts of vice president of Olympic sales and marketing; vice president of daytime/late night/teen/all night sales; and director of prime time special program sales, among various other positions.