• PCMag, Wednesday, December 8, 2010 1:59 PM

In order to enrich its existing platform, Twitter this week announced several new media partners, including blip.tv and Rdio. The partnerships are an extension of Twitter's recent homepage design, which included an enhanced sidebar for users to display images, video, and user profile information without leaving the news stream. This "new Twitter," as PCMag calls it, was fully rolled out to all users by mid-October, and included partners like YouTube, Flickr, Ustream, and iTunes's Ping social network. "Twitter is now extending this feature to blip.tv, Instagram, Rdio, SlideShare, and Dipdive," PCMag reports.

"With blip.tv, Twitter users can watch more than 50,000 independently produced Web TV shows," Twitter said in a blog post. Instagram, which recently debuted as iPhone app, lets users add 11 different custom filters to photos in order to change the colors, mood, border, and tonality of their snapshots. Per this latest partnership, users can now look at these photos directly in their Twitter streams.

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