News Brief
Lord of the Rings, Nicholson Flick Featured in TiVo Content
Dec 11, 2002, 12:00 AM
TiVo will this month offer subscribers two more advertorials built around expected holiday blockbusters, the second Lord of the Rings movie and About Schmidt starring Jack Nicholson. The advertorials include interviews with cast and crew and a look behind-the-scenes of both movies. “TiVo Showcases allows us to create buzz and communicate with entertainment enthusiasts in a way that’s fun, entertaining and impactful,” said David Spiegelman, SVP marketing and sales at New Line Cinema. New Line previously used TiVo for an Austin Powers advertorial.
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