Commentary

social synonyms... on weed?

One of the big sub-disciplines of search marketing is adducing synonyms for likely search terms and using those to reach searchers at lower cost. Same goes for social search, according to Marty Weintraub of aimClear, who noted, "Just because you find it called 'marijuana' on Facebook doesn't mean you won't find more people who call it 'weed' or 'Mary Jane.'" Indeed.
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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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