paid search + social click-throughs better than paid search alone

by Erik Sass , Staff Writer @eriksass1, December 9, 2010

John Yi, strategic manager of APIs for Facebook, just shared some interesting data from Group M which suggests that social media and search marketing are indeed naturally complementary and mutually reinforcing. Group M found that click-through rates for campaigns combining social-influenced search results and paid search results average 7.5%, compared to 3.9% for paid search alone.

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