2010 may or may not have been the year of mobile, according to various panelists at the SIS. Jenny Connelly said it may be remembered as the year that big brands finally commmitted to the space. So maybe 2011 will be the year of mobile? If not, definitely 2012. Or 2013. Or maybe they're all the years of mobile? Maybe every year is the year of everything? In conclusion, every year is the year of things being the way they are -- and that won't change.