On one hand, "abuse of data could kill behavioral targeting," according to Roger Barnette, founder & CEO at SearchIgnite, but on the other hand, "I don't trust government getting in the middle of
our industry." Nyatsambo counters by noting that "Do Not Call" has been successful (another poll of the audience shows over half have signed on), suggesting that there is indeed a role for government
regulation. And on yet another hand, moderator Colin O'Malley says that "we'd all like to avoid the commercial impact of Do Not Call, when they pulled up the bathtub plug and a whole industry went
down the drain."
