a good idea: behavioral targeting with consumer input
by Erik Sass, Dec 11, 2010, 12:10 PM
Lori Weiman, CEO of the Search Monitor, just came up with an interesting idea (already in limited use by Google and Yahoo) to allow users to gain access to their behavioral targeting profiles to correct information, make more precise so advertisers can target more relevant ads to them. When the audience was asked if they would participate in such a system, at least half raised their hands. Of course, they're at SIS so they're probably drinking the koolaid. I wonder what the general public thinks?