"everyone else is doing it" won't save you
by Erik Sass, Dec 11, 2010, 12:31 PM
O'Malley just drew an amusing parallel between behavioral targeting practices and wild behavior at conferences. "If any of us enaged in some bad behavior and then went back to our significant others and said, 'Well, honey, everyone else's behavior there was so much worse,' nobody would get away with that." Meaning, advertisers shouldn't engage in bad practices and then try to point to other players who are doing even worse things, and expect this argument to win when they are talking to regulators in Washington.