Information Resources, Inc. which provides consumer behavior data from major mass market and supermarket locations, was informed today that Procter & Gamble will not be renewing its U.S. market
measurement business with the Company. The current contract expires in July 2003. "Obviously, we are surprised and disappointed with Procter & Gamble's decision," said Joe Durrett, IRI Chairman and
CEO. "P&G is one of our largest clients and their loss will certainly be felt. Although we will no longer be P&G's primary U.S. market measurement supplier, we have had a strong and collaborative
partnership with P&G in many other areas and we hope and expect that this relationship will continue.”
