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HomeAway Returns To Super Bowl With 'Ministry Of Detourism'

The :30 spot features a "secret government agency" who is tasked with saving vacationers from "being cooped up and overcharged by hotels" by offering "spacious vacation rentals." It is scheduled to air in the third quarter of the game on Fox, Feb. 6, being played at Cowboys Stadium.

Following its rookie debut at Super Bowl XLIV, HomeAway said that visits to its Web site increased 500% the day after the game and that the spot generate a million incremental page views on HomeAway.com "immediately following the airing of the ad."

Read the whole story at NYSportsJournalism.com »

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