• NYSportsJournalism.com, Tuesday, December 21, 2010 10 AM

At 7 pm, UConn's women's basketball team looks for its record-making 89th consecutive win, against Florida State. On board will be many marketers, not the least of which are insurance companies based in Hartford, the insurance capital.

Tip-off takes place at XL Center, named for XL Insurance, which signed six-year naming rights in 2007 for the home to both UConn men's and women's hoops and the Big East Women's Basketball championship through 2011.

New York Life has a season-long marketing deal with both the UConn Huskies men's and women' basketball team, which includes an on-court logo and sponsorship of the game on Dec. 21.

Other marketing partners of the two-time defending NCAA champion UConn Huskies are AT&T, Toyota, People's United Bank, Nike and Dunkin' Donuts. Dunkin' Donuts also is an official partner of XL Center, along with such companies as Anheuser-Busch (Bud Light), Verizon Wireless, The Hartford, GEICO, Bob's Discount Furniture and Hilton Hartford.

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