Media Planning: Flaster Becomes SVP, Telemundo

Lee Flaster has taken on an expanded role at Telemundo in its ad sales business, where he will look to build revenues for the Spanish-language network, as well as sister operations. He moves to senior vice president, planning, strategy and business operations.

He will dually report to COO Jacqueline Hernández and Ed Swindler, the executive vice president and COO of ad sales at NBC Universal, parent of the Spanish-language network.

Flaster will look to craft sales opportunities for Telemundo, as well as its owned-and-operated stations, the mun2 network that targets younger bilingual Hispanics and Telemundo-branded online assets.

Hernández stated that Flaster takes the role as "the Hispanic marketplace continues to be a significant part of the mainstream. It is key that our organization drive growth and innovation."

At the Telemundo network, where he has held a vice president role for three years, Flaster handled strategic planning, pricing and inventory management, and he will continue to do so.

Flaster has been with NBCU for 11 years, also working for MSNBC and the NBC network. He has a management consulting background, having worked with A.T. Kearney.

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