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Blanket With Arms Turns Out To Have Legs As Well

Who among us didn't laugh at the Snuggie when first it appeared? Now who is laughing all the way to the bank! The product looked ridiculous plus it was advertised as an infomercial.

But Thomas Haire, editor of a trade pub that covers the direct-response industry, says Snuggie was unique because the company did not flinch when it was so widely ridiculed for looking silly. "They were able to laugh at themselves, and I think the American consumer sensed they were in on the joke, too."

Snuggies have gone from "call now" to strictly retail, which is nearly unique in the biz.

Read the whole story at New York Times »

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