News Brief

Food Lion Supermarkets Go Mobile

Food Lion customers can now access weekly specials, new recipes and store directions right at their fingertips by using their iPhone, iPad, and iPod devices.

The new mobile application, developed in partnership with Mercatus USA, gives customers easy access to weekly specials with the capabilities to build and manage virtual shopping lists, download recipes or locate the closest Food Lion store. Customers can also sign up for the Food Lion MVP loyalty program with the mobile application.

The Food Lion family, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid's.--Tanya Irwin

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