• paidContent, Wednesday, December 22, 2010 2:10 PM

Behavioral ad targeting marketplace eXelate on Wednesday said it has promoted Chief Revenue Officer Mark Zagorski to CEO. Company found Meir Zohar handed over the reins so he could return to his native Israel. "The company," as paidContent explains, "which was started in Israel, has become more internationally focused and is now firmly planted in New York."

Zagorski is credited with helping to establish eXelate stateside since he joined the company in mid-2008. Last week, eXelate completed its second round of financing with the addition of Trident Capital as a new investor. In August, Menlo Ventures and Carmel Ventures invested $11 million with a commitment to invest an additional $4 million if needed, according to paidContent. Prior to joining eXelate, Zagorski served as EVP and chief marketing officer at software and online ad tech firm MediaSpan.

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