Rent-A-Center is not officially affiliated with the NFL or the Super Bowl. But the company is taking advantage of the fact that Aikman, who will be part of the Super Bowl XLV broadcast team as a Fox announcer/analyst, is featured in its national marketing along with wrestler Hulk Hogan. In addition, Rent-A-Center is based in Plano, Texas, about 40 miles from Cowboys Stadium in Arlington, the site for Super Bowl XLV.