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Rent-A-Center Readies Hour-long Special For Super Bowl Sunday

"Inside the Rings, with Troy Aikman" is scheduled to air nationally prior to Super Bowl XLV on Fox on Feb. 6. Among other stars of past Super Bowls, the show will feature quarterback Drew Brees, who was named MVP of Super Bowl XLIV when he led the Saints to a 31-17 victory over the Indianapolis Colts.

Rent-A-Center is not officially affiliated with the NFL or the Super Bowl. But the company is taking advantage of the fact that Aikman, who will be part of the Super Bowl XLV broadcast team as a Fox announcer/analyst, is featured in its national marketing along with wrestler Hulk Hogan. In addition, Rent-A-Center is based in Plano, Texas, about 40 miles from Cowboys Stadium in Arlington, the site for Super Bowl XLV.

Read the whole story at NYSportsJournalism.com »

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