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U.K. Burger King Bows Sprout Surprise Whopper

Paul Rowland, culinary development manager at Burger King UK said: "We ... wanted to create a recipe that would challenge existing sprout perceptions, and genuinely make sprouts a flavor to be reckoned with."

Hurry! The burger is available at selected Burger King restaurants until Dec. 24.

Read the whole story at Marketing Magazine »

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