McDonald's Names Navarro VP, Multicultural Marketing

December 28, 2010

McDonald's USA has promoted Edgardo A. Navarro Linares VP, multicultural marketing, effective Jan. 4. He will oversee all of the brand's strategic ethnic consumer marketing efforts in the U.S.

An 18-year McDonald's veteran, Navarro most recently served as VP and general manager of the chain's Indianapolis region, which includes 598 restaurants in Indiana, Tennessee, Kentucky, Illinois and Missouri.

His previous positions with the company have included president of the Houston region's operational team and president of McDonald's Central America.