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Rite Aid Kicks Off $100,000 Wellness Sweepstakes

Dec 28, 2010, 10:59 AM
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In order to boost the use of its "wellness+" loyalty card, Rite Aid is starting a Resolution Rewards sweepstakes.

Each time shoppers use the card through Jan. 22, they earn a shot at such a prizes as a dream vacation, fitness equipment, and personal electronics--$100,000 worth of prizes in all-as well as $20 off some $100-plus purchases.

The Camp Hill, Pa.-based retailer says its rewards program now has 29 million members.

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