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Um, Kid, Did You Pay For That App?

The San Francisco Chronicle, Thursday, December 30, 2010 10:45 AM

Consumers, especially young ones, have no problem shelling out for digital content and programs. A new Survey from the Pew Research Center finds that the typical Internet user paid about $10 per month for content music, games, software and apps. The biggest spenders paid $47 per month.

Jim Jansen, who led the study, said the challenge is finding the right price for digital versions of formerly physical products like CDs. Younger consumers, however, don't have a problem with paying physical money for virtual products.

"There is a segment of younger folks who have grown up with iTunes and Netflix and they are a little more willing to pay 99 cents for a song or $4.99 for a movie rather than ripping it off somewhere."

Read the whole story at The San Francisco Chronicle »

applications, digital

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